Strategy and Marketing

Woman and child shopping for fruit

The Department for Strategy and Marketing (DSM) is a vibrant community of scholars contributing to research and teaching in the key business disciplines of strategic management and marketing.

We embrace an interdisciplinary approach and aim to combine a critical understanding of a broad range of themes in strategy and marketing with practical relevance and societal impact.

To find out more about the members of DSM, view our profiles.

Research

The Department is home to two research clusters:

Our current research interests include the following:

  • Sustainable and Responsible Marketing and Consumption
  • Sensory Advertising
  • Digital Marketing
  • E-Sports
  • Gamification
  • Social Marketing
  • Logistics and Supply Chain Management
  • New technology
  • Service Innovation
  • Branding
  • Extreme Professions
  • Agility and Innovation of Firms in Emerging Economies
  • Technology Adoption
  • Strategic Alliances and Collaboration
  • Non-market strategy
  • Market access and exclusion

A selection of videos featuring colleagues discussing their research can be found on our YouTube Channel.

Academic Publications

​Full details of DSM research publications can be found on Open Research Online and via our staff pages.

DSM PhD Students

Members of DSM supervise PhD students researching varied aspects of strategy and marketing. PhD students work closely with their supervisors and are encouraged to participate in the life of the department.

Teaching

Members of the Department contribute to curriculum design and teaching across undergraduate, and postgraduate programmes. 

The Business School’s main qualifications, to which the Department contributes, include:

We support a wide range of modules which include:

DSM colleagues also contribute to free modules on OpenLearn, these include:

Contact the Department for Strategy and Marketing

For all department-related enquiries, please contact us.

For all other enquiries, including student and alumni, contact the Business School.

Strategies for Political and Social Arenas

In this fascinating presentation, Professor Thomas Lawton argues that the most successful organisations will align market and non-market strategy to achieve and sustain competitive advantage.

10th December 2013

Sustainable clothing: towards sustainable clothing consumption

Fashion is a fundamental part of how people express themselves and is also used to signal membership of a group. How individuals purchase and consume fashion is deeply embedded in these social processes. Each year, UK households spend around £1,700 on clothing, accounting for 5% (£44 billion) of retail expenditure. High levels of consumption, driven by trends towards clothing that is more disposable, worn less, and thrown away more quickly, are at odds with the needs to manage raw materials and resources more sustainably.

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