Strategy and Marketing
PhD students in the Department for Strategy and Marketing
The Application of Games and Gamification within a Multi-National Corporation Training Context
PhD research by Olamide Akintimehin
Researching the lived experience of organisational paradox through contradictions and tensions, and its impact on organisational life
PhD research by Rosie Boparai
Combating climate change: an integrated social marketing communications approach
PhD research by Zaineb Bouharda
A study on the influence of a spokesperson on green advertising effectiveness
PhD research by Issam Fawaz
Innovation and Organisational Change in the advent of Artificial Intelligence
PhD research by Fateme Filom
Open Innovation in Supply Chains: The Role of Supply Chain Collaboration In Building Resilience and Innovation In SMEs
PhD research by Benard Iyegudu
How much thinking is sufficient for green demarketing to work? How Motivation, Opportunity, and Ability factors influence elaboration, scepticism, and resultant persuasiveness of sufficiency green demarketing appeals.
PhD research by Kora Korzec
Explore the role of brand activism in the counter-democracy
PhD research by Mingru Li
Rethinking sustainability strategies for resilience in supply chain systems: addressing food sector challenges in the VUCA (vulnerability, uncertainty, complexity, and ambiguity) reality
PhD research by Nguyen Nguyet Minh Luu
Analysing the evolution of free-to-play mobile gaming in the Covid-19 pandemic through its sub-categories and associated user experiences
PhD research by Divyansh Sachan
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