Strategy and Marketing

Woman and child shopping for fruit

The Department for Strategy and Marketing (DSM) is a vibrant community of scholars contributing to research and teaching in the key business disciplines of strategic management and marketing.

We embrace an interdisciplinary approach and aim to combine a critical understanding of a broad range of themes in strategy and marketing with practical relevance and societal impact.

To find out more about the members of DSM, view our profiles.


Research

The Department is home to two research clusters:

Our current research interests include the following:

  • Sustainable and Responsible Marketing and Consumption
  • Sensory Advertising
  • Digital Marketing
  • E-Sports
  • Gamification
  • Social Marketing
  • Logistics and Supply Chain Management
  • New technology
  • Service Innovation
  • Branding
  • Extreme Professions
  • Agility and Innovation of Firms in Emerging Economies
  • Technology Adoption
  • Strategic Alliances and Collaboration
  • Non-market strategy
  • Market access and exclusion

A selection of videos featuring colleagues discussing their research can be found on our YouTube Channel.


Academic Publications

​Full details of DSM research publications can be found on Open Research Online and via our staff pages.


DSM PhD Students

Members of DSM supervise PhD students researching varied aspects of strategy and marketing. PhD students work closely with their supervisors and are encouraged to participate in the life of the department.


Teaching

Members of the Department contribute to curriculum design and teaching across undergraduate, and postgraduate programmes. 

The Business School’s main qualifications, to which the Department contributes, include:

We support a wide range of modules which include:

DSM colleagues also contribute to free modules on OpenLearn, these include:


Contact the Department for Strategy and Marketing

For all department-related enquiries, please contact us.

For all other enquiries, including student and alumni, contact the Business School.

Rapid internationalisation and performance: Is the sky the limit?

During this Breakfast Briefing on 12 September 2017, Dr Raquel Garcia-Garcia, Lecturer in Strategic Management at The Open University Business School, discussed "Is the sky the limit?" for the internationalisation of businesses.

25th September 2017
Picture of cogs and magnifying glass

Do you really want a workforce of critical thinkers?

Is having a workforce full of critical thinkers an impossible dream – or a nightmare to be avoided?

21st March 2017

Do employers really want their employees to be critical thinkers?

During this Breakfast Briefing on 14 March 2017, Dr Alex Wright, Senior Lecturer in Strategic Management at The Open University Business School, explained his research project idea that would examine how critical thinking is understood among employers and practitioners. 

14th March 2017
Picture of Dr Fiona Harris

What is HR's role in ethics?

Multiple pressures can lead to undesirable business behaviour, so what can HR do to ensure companies remain ethical?

11th December 2016
Open University Business School: A year of insight image

Open University Business School: A year of insight

Download this free ebook featuring a year of insights from The Open University Business School (OUBS). This ebook collates a year of world-class thinking from OUBS, one of HR Magazine's HR Most Influential partners.

30th November 2016

Resources for SMEs: Strategy

Professor Thomas Lawton, Professor of Strategy and International Management at The Open University Business School shares insights that will help SMEs grow. In this series of four short videos, Professor Lawton shares his perspective into why having a clear vision is crucial for business growth and the importance of having a business strategy, the key to international success and how business models can adapt to change.

1st November 2016

Closing the skills gap – the recurring challenge

Britain suffers from stubborn skills shortages, which Brexit will only make worse. So how can business, education and government work together to solve things?

25th October 2016
FutureLearn logo

Countdown to start of Europe's first MOOCs for academic credit

The OUBS is to be the first business school in Europe to offer credits for its courses through MOOCs on the FutureLearn social learning platform.

11th August 2016

Exceptional student and alumni achievements honoured at the OUBS Awards

The highest achieving students and alumni who have made an outstanding contribution to an organisation or society have been commended at the 13th annual OUBS awards. Among the winners were a publishing manager, retail banker, civil servant and an independent public nurse.

19th July 2016

Executive Dean appointed Vice-President (academic), EFMD

Professor Rebecca Taylor, Executive Dean of The Open University Business School, has been appointed Vice-President (academic) of the European Foundation for Management Development.

23rd June 2016
Subscribe to Strategy and Marketing