Strategies for Political and Social Arenas

Aligning for Advantage - Competitive Strategies for the Political and Social Arenas

Now while we are still in recession, the public sector including the NHS has to become increasingly competitive and responsive to market conditions. Equally, the private sector is increasingly subject to “non-market” forces. “Non-market” strategy considers how managers anticipate, pre-empt and respond to actors, influences and actions emanating from the cultural, social, political and regulatory arenas.

In this fascinating breakfast briefing, Professor Thomas Lawton argues that the most successful organisations, regardless of the sector in which they operate, will align market and non-market strategy to achieve and sustain competitive advantage.

Drawing on real-world cases, Thomas further argues that “public engagement” as a successful business strategy is not new; and he offers templates and approaches that have worked in the past to the leaders and managers in today’s audience.

Professor Thomas Lawton's presentation: Aligning for Advantage - Competitive Strategies for the Political and Social Arenas