Strategy and Marketing
The Department for Strategy and Marketing (DSM) is a vibrant community of scholars contributing to research and teaching in the key business disciplines of strategic management and marketing.
We embrace an interdisciplinary approach and aim to combine a critical understanding of a broad range of themes in strategy and marketing with practical relevance and societal impact.
To find out more about the members of DSM, view our profiles.
Research
The Department is home to two research clusters:
Our current research interests include the following:
- Sustainable and Responsible Marketing and Consumption
- Sensory Advertising
- Digital Marketing
- E-Sports
- Gamification
- Social Marketing
- Logistics and Supply Chain Management
- New technology
- Service Innovation
- Branding
- Extreme Professions
- Agility and Innovation of Firms in Emerging Economies
- Technology Adoption
- Strategic Alliances and Collaboration
- Non-market strategy
- Market access and exclusion
A selection of videos featuring colleagues discussing their research can be found on our YouTube Channel.
Academic Publications
Full details of DSM research publications can be found on Open Research Online and via our staff pages.
DSM PhD Students
Members of DSM supervise PhD students researching varied aspects of strategy and marketing. PhD students work closely with their supervisors and are encouraged to participate in the life of the department.
Teaching
Members of the Department contribute to curriculum design and teaching across undergraduate, and postgraduate programmes.
The Business School’s main qualifications, to which the Department contributes, include:
- BA (Hons) Business Management
- Masters of Business Administration (MBA)
- BA (Hons) Marketing and Business Management
- MPhil and PhD (research)
We support a wide range of modules which include:
DSM colleagues also contribute to free modules on OpenLearn, these include:
- Marketing communications in the digital age
- Making creativity and innovation happen
- Marketing communications as a strategic function
- Marketing in the 21st Century
- Social marketing
- Retail marketing
- Introducing Black Leadership
- Advancing Black Leadership
Contact the Department for Strategy and Marketing
For all department-related enquiries, please contact us.
For all other enquiries, including student and alumni, contact the Business School.
Vice-Chancellor Q&A
Video highlights from 4th May 2016 Breakfast Briefing, the OU's Vice-Chancellor Peter Horrocks responds to questions from Dr Andrew Lindridge, Senior Lecturer in Marketing at the OU Business School - discussing the future of the OU, the importance of our students’ success, and how to operate in an environment of change in turbulent times.
FutureLearn and The Open University announce MOOCs for credit
Learners will now be able to use its massive open online courses (MOOCs) to earn academic course credits towards degrees and an MBA, professional qualifications and formal CPD accreditation.
New External Advisors join OUBS’ Masters Programme Committee
The Open University Business (OUBS) is pleased to announce two new External Advisor appointments. Dr Priya E. Abraham has been appointed as the External Industry Advisor and Professor Colin Beard joins as the External Academic Advisor.
OUBS launches Centre of excellence for Voluntary Sector Leadership
The Open University Business School has announced the launch of its first free online course as part of the newly established Centre for Voluntary Sector Leadership.
OUBS ranked sixth in QS Distance Online MBA Rankings 2016
This year’s edition is QS’s most comprehensive yet, with thirty online MBA’s being ranked. The Open University’s online MBA has risen two places from 2015 to stand sixth in the 2016 rankings.
OUBS ranked sixth in Global Online MBA Rankings 2016
The OUBS is ranked joint sixth in the Global Online MBA Rankings, alongside IE Business School.
Making the brand part of the business model
How can organisations use their brands as an instrument that captures and is part of their business model? The Breakfast Briefing, which took place on 26 January 2016, saw Dr Cláudia Simões, Senior Lecturer in Marketing explore the ways brands may be used as an asset to an organisation’s marketing and to the organisation itself.
OU research could slash energy bills in Milton Keynes
The OU is developing the UK’s first community based website that will allow people in Milton Keynes to have greater control of their energy needs. Through the use of interactive data analytics and information from local energy suppliers, individuals or groups can more effectively use the resources available.
Culture & identity in business: negotiating a marketing perspective
Our Breakfast Briefing on 7 July 2015, saw Dr Andrew Lindridge talk about Culture and identity in business and the emergence of China as a key market for many prestigious European brands.
The OU combines open access with research excellence
The Open University’s results in the Research Excellence Framework (REF) demonstrate world leading research excellence in many of its subjects.
News
The rise and fall of Topshop. OU/BBC series lifts the lid on iconic brand’s fall from grace
The story of how a huge fashion brand fell dramatically to earth is the subject of a new two-part OU/BBC co–production.
- The rise and fall of Topshop. OU/BBC series lifts the lid on iconic brand’s fall from grace
- Self-employment: what is it, why do it and how has the pandemic affected it?
- Well done to aspiring academic
- Volunteers wanted for interviews - impact of Covid-19 on the self-employed
- Anna goes global over breakfast to make her case
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