Self-employment: what is it, why do it and how has the pandemic affected it?

Self-employment in the UK has been hit by the pandemic, reversing much of the growth that's been seen over a decade. But it’s not a consistent picture.

Professor Elizabeth Daniel discusses the lasting legacy of the pandemic on self-employment and homeworking, the ‘passionpreneur’ and describes how mental load is affecting self-employed women.

In this video, part of The Great Work Reset series, Liz explores different types of self-employment, what the impacts of the pandemic have been on all types of self-employed people and suggests the first three steps you should take when starting a business.

Liz is Professor of Information Management and is Head of the Department for Strategy and Marketing at OUBS.

The Research into Employment, Empowerment and Futures group (REEF) is proud to be partnering with The People Space. This article was originally published on The People Space website; click to read the original article.

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Sep 2

Caring Feminisms Across Borders Conference

Wednesday, September 2, 2026 - 09:00 to Friday, September 4, 2026 - 17:00

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Thursday, March 4, 2027 to Friday, March 5, 2027

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The annual European convening of the service operations management research community; an event designed for deep discussion, new collaborations, and the open exchange of work-in-progress alongside finished research.

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