Self-employment: what is it, why do it and how has the pandemic affected it?

Self-employment in the UK has been hit by the pandemic, reversing much of the growth that's been seen over a decade. But it’s not a consistent picture.

Professor Elizabeth Daniel discusses the lasting legacy of the pandemic on self-employment and homeworking, the ‘passionpreneur’ and describes how mental load is affecting self-employed women.

In this video, part of The Great Work Reset series, Liz explores different types of self-employment, what the impacts of the pandemic have been on all types of self-employed people and suggests the first three steps you should take when starting a business.

Liz is Professor of Information Management and is Head of the Department for Strategy and Marketing at OUBS.