Strategy and Marketing

The story of how a huge fashion brand fell dramatically to earth is the subject of a new two-part OU/BBC co–production.

Professor Elizabeth Daniel discusses the lasting legacy of the pandemic on self-employment and homeworking, the ‘passionpreneur’ and describes how mental load is affecting self-employed women.

Congratulations to Open University Business School PhD graduate Nicola Croxton who passed her PhD viva on 13 October 2020.

A research team from the Open University, Southampton and Cardiff Universities are undertaking research on the economic impacts of Covid-19 on the self-employed.  The project is funded by UK Research Councils as part of their rapid response to the crisis.

The latest Business Network Breakfast Briefing saw Dr Anna John use examples from all over the world as she explored three approaches to managing political risks to foreign investments.

Big data analytics seems entirely absent in research on Corporate Social Responsibility (CSR) and sustainability. Yet the potential of big data to advance environmental and social concerns is enormous.

Article written by Dr Raquel García-García, The Open University Business School and Professor Jędrzej George Frynas, The Open University Business School.

OUBS PhD Student Jo Vincett outlines the current state of affairs of immigration-related detention in the United Kingdom and the impact on the wellbeing of detainees in immigration removal centres. 

For nearly two years, Joanne Vincett, PhD Student in the Deparment for Strategy and Marketing at OUBS, has been researching and volunteering as a “befriender” and trustee with Yarl’s Wood Befrienders, a charitable volunteer visitors’ group that offers emotional and practical support to women migrants and asylum seekers detained in Yarl’s Wood.