MK Business Network

This briefing explained what legitimacy is; why it is important to your business in the short and long-term; and how it can help your business adapt and survive in the future.

Video highlights from 4th May 2016 Breakfast Briefing, the OU's Vice-Chancellor Peter Horrocks responds to questions from Dr Andrew Lindridge, Senior Lecturer in Marketing at the OU Business School - discussing the future of the OU, the importance of our students’ success, and how to operate in an environment of change in turbulent times.

Sharon Collard, Professor of Personal Finance Capability at the OUBS looks at the work being carried out by the True Potential PUFin, to help improve the UK’s personal finance capability through the development of online courses for the general public.

How can organisations use their brands as an instrument that captures and is part of their business model? The Breakfast Briefing, which took place on 26 January 2016, saw Dr Cláudia Simões, Senior Lecturer in Marketing explore the ways brands may be used as an asset to an organisation’s marketing and to the organisation itself.

Our Breakfast Briefing on 7 July 2015, saw Dr Andrew Lindridge talk about Culture and identity in business and the emergence of China as a key market for many prestigious European brands.

Dr Richard Blundel, Senior Lecturer in Enterprise Development, shared insights from The Quarterly Survey of Small Business in Britain. In these video highlights, Richard reports on what SME owners and managers see as the best and worst aspects of owning and/or managing their own business

Martin Upton, Director for The True Potential Centre for the Public Understanding of Finance at The OU Business School introduces us to the Centre.

With the awarding of Milton Keynes as a venue for the 2015 World Cup we explore the challenges now face the UK’s fastest growing sub-region.

In this fascinating presentation, Professor Thomas Lawton argues that the most successful organisations will align market and non-market strategy to achieve and sustain competitive advantage.

In these video highlights from the 5th July 2012 Breakfast Briefing , Mark Fenton-O'Creevy, Professor of Organisational Behaviour, draws on findings from a three year study of traders’ and investors’ decision-making, and on a large survey conducted with the BBC of consumers’ emotional relationships with money.