Strategy and Marketing

The Department for Strategy and Marketing (DSM) is a vibrant community of scholars contributing to research and teaching in the key business disciplines of strategic management and marketing.

We embrace an interdisciplinary approach and aim to combine a critical understanding of a broad range of themes in strategy and marketing with practical relevance and societal impact.

To find out more about the members of DSM, view our profiles.

Research

The Department is home to two research clusters:

• Social and Responsible Marketing
• Strategic Management and Leadership

Our current research interests include the following:

A selection of videos featuring colleagues discussing their research can be found on our YouTube Channel.

Academic Publications

​Full details of DSM research publications can be found on Open Research Online and via our staff pages.

DSM PhD Students

Members of DSM supervise PhD students researching varied aspects of strategy and marketing. PhD students work closely with their supervisors and are encouraged to participate in the life of the department.

Teaching

Members of the Department contribute to curriculum design and teaching across undergraduate, and postgraduate programmes. 

The Business School’s main qualifications, to which the Department contributes, include:

• BA (Hons) Business Management
• Masters of Business Administration (MBA)
• BA (Hons) Marketing and Business Management (to launch in 2024)
• MPhil and PhD (research)

We support a wide range of modules which include:

DSM colleagues also contribute to free modules on OpenLearn, these include:

• Marketing communications in the digital age
• Making creativity and innovation happen
• Marketing communications as a strategic function
• Marketing in the 21st Century
• Social marketing
• Retail marketing
• Black Leadership (forthcoming)