The Department of Strategy and Marketing (DSM) is a vibrant hub for research and teaching in the key business disciplines of strategic management and marketing.
The Department is home to the Social and Responsible Marketing Research Cluster.
The department is home to a growing group of academics with a wide range of research interests and expertise.
'Lessons from Practice: Insights on cybersecurity strategy for business leaders, from SMEs to Global Enterprises' provides an insight into the extent of the cyber threat organisations are facing today and offers recommendations for business leaders in organisations of all sizes on practical steps they can take to develop a cybersecurity strategy.
Members of DSM supervise PhD students researching varied aspects of strategy and marketing. Full-time PhD students are located close to their supervisors and are encouraged to participate in the life of the department.
Informed by our research, our teaching draws on OUBS’ distinctive practice-based learning approach to produce a range of modules in strategy and marketing. These modules include those that contribute to OUBS’ Undergraduate and Postgraduate qualifications, including our triple accredited MBA and informal free learning available on OpenLearn.
Free Modules on OpenLearn