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Strategy and Marketing

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The Department of Strategy and Marketing (DSM) is a vibrant hub for research and teaching in the key business disciplines of strategic management and marketing.

The Department is home to the Social and Responsible Marketing Research Cluster.

DSM Academics

The department is home to a growing group of academics with a wide range of research interests and expertise.

Meet our academics

DSM Research focus


  • Non-Market Strategy
  • International Strategy
  • Big Data
  • Business Capabilities and Models
  • Extreme Professions
  • Emerging Markets


  • Social and Responsible Marketing
  • Advertising including sensory advertising
  • e-Marketing and e-Sports
  • Services Marketing
  • Innovation
  • Business to Business Marketing

DSM Academic Publications

Highlighted Publications

​Full details of DSM research publications can be found on Open Research Online (ORO) and via our staff pages.


In September 2021, the Head of DSM Professor Elizabeth Daniel co-authored a paper with a member of our International Advisory Board, James Crotty.

'Lessons from Practice: Insights on cybersecurity strategy for business leaders, from SMEs to Global Enterprises' provides an insight into the extent of the cyber threat organisations are facing today and offers recommendations for business leaders in organisations of all sizes on practical steps they can take to develop a cybersecurity strategy.

DSM PhD Students

Members of DSM supervise PhD students researching varied aspects of strategy and marketing.  Full-time PhD students are located close to their supervisors and are encouraged to participate in the life of the department.

DSM Teaching

Informed by our research, our teaching draws on OUBS’ distinctive practice-based learning approach to produce a range of modules in strategy and marketing.  These modules include those that contribute to OUBS’ Undergraduate and Postgraduate qualifications, including our triple accredited MBA and informal free learning available on OpenLearn.

Free Modules on OpenLearn

Contact the Department for Strategy and Marketing

For all department-related enquiries, please contact us.

For all other enquiries, including student and alumni, contact the Business School.