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Strategy and Marketing
The Department of Strategy and Marketing (DSM) is a vibrant hub for research and teaching in the key business disciplines of strategic management and marketing.
The Department is home to the Social and Responsible Marketing Research Cluster.
DSM Academics
The department is home to a growing group of academics with a wide range of research interests and expertise.
DSM Research focus
Strategy
- Non-Market Strategy
- International Strategy
- Big Data
- Business Capabilities and Models
- Extreme Professions
- Emerging Markets
Marketing
- Social and Responsible Marketing
- Advertising including sensory advertising
- e-Marketing and e-Sports
- Services Marketing
- Innovation
- Business to Business Marketing
DSM Academic Publications
Highlighted Publications
- Akhtar, Pervaiz; Frynas, Jedrzej George; Mellahi, Kamel and Ullah, Subhan (2019). Big data-savvy teams’ skills, big data-driven actions and business performance. British Journal of Management (In Press).
- Ko, Wai Wai and Liu, Gordon (2019). How Information Technology Assimilation Promotes Exploratory and Exploitative Innovation in the Small- and Medium-Sized Firm Context: The Role of Contextual Ambidexterity and Knowledge Base. Journal of Product Innovation Management (Early Access).
- Daniel, Elizabeth Di Domenico, MariaLaura and Nunan, Daniel (2018). Virtual Mobility and the Lonely Cloud: Theorizing the Mobility-Isolation Paradox for Self-Employed Knowledge-Workers in the Online Home-Based Business Context. Journal of Management Studies, 55(1) pp. 174–203.
- Mal, Carmen Iuliana; Davies, Gary and Diers-Lawson, Audra (2018). Through the looking glass: the factors that influence consumer trust and distrust in brands. Psychology & Marketing, 35(12) pp. 936–947.
- Abolhasani, Morteza ; Oakes, Steve and Oakes, Helen (2017). Music in advertising and consumer identity: The search for Heideggerian authenticity. Marketing Theory, 17(4) pp. 473–490.
Full details of DSM research publications can be found on Open Research Online (ORO) and via our staff pages.
Collaboration
In September 2021, the Head of DSM Professor Elizabeth Daniel co-authored a paper with a member of our International Advisory Board, James Crotty.
'Lessons from Practice: Insights on cybersecurity strategy for business leaders, from SMEs to Global Enterprises' provides an insight into the extent of the cyber threat organisations are facing today and offers recommendations for business leaders in organisations of all sizes on practical steps they can take to develop a cybersecurity strategy.
DSM PhD Students
Members of DSM supervise PhD students researching varied aspects of strategy and marketing. Full-time PhD students are located close to their supervisors and are encouraged to participate in the life of the department.
DSM Teaching
Informed by our research, our teaching draws on OUBS’ distinctive practice-based learning approach to produce a range of modules in strategy and marketing. These modules include those that contribute to OUBS’ Undergraduate and Postgraduate qualifications, including our triple accredited MBA and informal free learning available on OpenLearn.
Undergraduate Modules
Postgraduate Modules
Free Modules on OpenLearn
- Making Creativity and Innovation Happen
- The Market-led Organisation
- Marketing Communications as a Strategic Function
- Marketing in the 21st Century
- Products, Services and Branding
- Retail Marketing
- Social Marketing
- Strategic View of Performance
- What is Strategy
Contact the Department for Strategy and Marketing
For all department-related enquiries, please contact us.
For all other enquiries, including student and alumni, contact the Business School.
News
- Self-employment: what is it, why do it and how has the pandemic affected it? 28th January 2022
- Well done to aspiring academic 12th July 2021
- Volunteers wanted for interviews - impact of Covid-19 on the self-employed 20th October 2020
- Anna goes global over breakfast to make her case 17th April 2019
- Big data, CSR and sustainability 4th March 2019
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