As a coach teaching the principles of Ikigai - the Japanese concept of finding purpose through what you love, what you're good at, what the world needs, and what you can be paid for - I’ve often reflected on how this aligns with the challenges faced by senior executives and business owners.
In the dynamic and often overwhelming world of business, senior leaders face unique challenges:
For senior business owners, discovering and sustaining a sense of meaning in their work becomes paramount.
This is where the Japanese concept of Ikigai offers profound insights.
The term Ikigai (pronounced ee-kee-guy) originates from Japan and translates roughly to "reason for being."
It represents the intersection of four fundamental components:
When these elements align, they form a powerful synergy that can lead to profound fulfilment and purpose in both personal and professional life.
For business owners, especially those at a senior level, the principles of Ikigai extend beyond individual fulfilment - they influence leadership, decision-making, and the overall direction of the enterprise. By aligning their business strategies with their Ikigai, leaders can foster not only personal satisfaction but also sustainable success for their organisations.
Senior business owners often reach a stage where financial success is no longer the sole motivator. They begin to ask deeper questions:
Ikigai helps answer these questions by encouraging leaders to focus on what truly matters. It shifts the perspective from merely generating profit to creating value for stakeholders, society, and oneself.
The pressures of running a business can lead to burnout, particularly for senior leaders who have spent decades shouldering responsibilities. By embracing Ikigai, business owners can identify activities and goals that energise rather than drain them. This alignment not only enhances mental well-being but also boosts productivity and creativity, enabling them to lead with renewed vigour.
When leaders are clear on their Ikigai, decision-making becomes more focused and intentional. For example:
This alignment creates a powerful narrative that attracts like-minded partners, customers, and employees.
Senior business owners often aspire to leave behind a legacy that reflects their values and contributions. Ikigai provides a framework for shaping this legacy in a way that resonates deeply with both the individual and the broader community. By embedding their Ikigai into their business ethos, leaders ensure their impact endures beyond their tenure.
I work with many senior leaders and business owners and uncovering your Ikigai requires introspection and a willingness to explore new perspectives.
Here’s an outline of the step-by-step approach I utilise:
Ask yourself:
Consider your skills, expertise, and experiences.
Analyse the needs of your industry and society.
Think practically about how to sustain your efforts.
This is a critical aspect of the programme and requires you to engage with trusted colleagues, mentors, and customers to gain insights into your impact and potential areas for growth.
Once you’ve identified your Ikigai, integrate it into your leadership and business strategies:
Many successful business leaders embody the principles of Ikigai, whether consciously or unconsciously.
Consider leaders like Yvon Chouinard, founder of Patagonia, who combined his passion for the outdoors with his skills in product design, addressing the global need for sustainable practices while creating a profitable brand.
His journey reflects the essence of Ikigai: aligning personal values with professional pursuits to drive meaningful impact.
In its simplest form I love this example of a chef:
A chef who loves cooking (What they love), has trained for years (What they're good at), creates nutritious meals for people (What the world needs) and runs a profitable restaurant (What they can be paid for).
This chef’s Ikigai is not just cooking; it’s the holistic experience of all four elements coming together.
For the senior leaders and business owners I have worked with, Ikigai is more than a philosophical concept - it’s a strategic tool for achieving fulfilment and driving long-term success.
By aligning passion, skill, societal needs, and financial sustainability, leaders can navigate the complexities of modern business with clarity and purpose.
In a world increasingly seeking authenticity and impact, embracing Ikigai empowers senior leaders and business owners to lead not just profitable businesses but meaningful and transformative ones.
The journey to discovering your Ikigai may take time, but its rewards are enduring: a business that thrives on purpose and a leader who finds joy in every step of the way.
Born and bred in Essex (UK) and now living in Southend-on-Sea Keith has extensive experience across many sectors – private enterprise (startups, retail, and corporate), public sector (national and local govt), and third sector (Board Member and Trustee).
In the area of business turnarounds Keith has been referred to as a modern-day Sir John Harvey-Jones in the way he can look at a business and see opportunities the business owner has overlooked, or is simply unaware of.
He is a freelance business writer having written eBooks under his own name for Business Expert Press in New York and a blog for Huffington Post UK, as well as ghost-writing for others.
For the past three years he has campaigned against loneliness and isolation through his Goodbye Lonely programme, having had a conversation on BBC TV with the late Captain Sir Tom Moore. He has been regularly interviewed on TV, Radio, and in national papers and magazines.
He is highlighting the wellbeing of remote / hybrid workers who are not being cared for by their employers to the level they require. He is a Mental health First Aider, a Wellbeing Champion, and has had suicide awareness training.
Through his life experiences Keith is passionate about the issues individuals face when they must start their careers over again and often, perhaps, reinvent who they are. Hence his award-winning LAUNCHPAD Programme helping those who are unemployed or facing redundancy get their career back on track.
The single most important thing he works on is uncovering what it is they are passionate about.
Keith believes that we are all capable of great things but we tend not to try new directions. Unless we release our emotions and uncover our passion, we will find setting a new course for the future very difficult. Keith strongly believes everyone should continue to learn and relate that learning to the work environment.
This has all come together under Keith’s new IKIGAI Coaching Programme (ICP) which is focused upon using this Japanese concept to help individuals, senior leaders, and business owners discover their ‘reason to live.’ Bringing focus, balance and direction into their lives.
Keith is a great connector of people and has over 21,500 followers on LinkedIn and runs his Charity UK group with over 48,500 members. He is also Partnerships Director for Membership World.
November 2024
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