DSM is home to Business School academics who are primarily interested in the fields of Strategy and Marketing. This covers a wide range of themes and projects.
A selection of our academics appear below, talking about their current research. To find out about all of the academics in the department, please click here for the full list.
Dr Morteza Abolhasani talks about his research into consumer behaviour, consumer psychology, and sensory marketing.
Dr Haider Ali talks about his research into behaviour change amongst consumers.
Professor Elizabeth Daniel talks about her research into information systems in large organisations and home based businesses.
Teaching Fellow Sanjay Gandhi talks about online learning and working on the MBA residential school at the OU.
Dr Anna John talks about her research into non-market strategy and political risk-management.
Dr Carmen Mal talks about her research into consumer trust and distrust in brands.
Dr Charles Mbalyohere talks about his research into non-market strategy.
Dr Xia Zhu talks about her research into service marketing and B2B marketing.
You can view all our Departmental videos on YouTube.