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The stories we tell ourselves: narrative, emotion and fantasy in strategic decision-making

During this Breakfast Briefing on 24 January 2017, Professor Mark Fenton-O’Creevy, Associate Dean External Engagement and Professor of Organisational Behaviour at The Open University Business School, considered tools for strategic decision-making in uncertain times. He drew on an understanding of human strengths in adaptive reasoning and the decision-traps we are prone to; examining cases such as Nokia and the design of the Thames Barrier.

Mark is an expert on the psychology of decision-making and is a founder member of a research network which is working with senior figures in government and industry to develop tools for decision-making under radical uncertainty.

View the presentation slides from Professor Mark Fenton-O’Creevy on 'The stories we tell ourselves: narrative, emotion and fantasy in strategic decision-making.' Mark also writes a blog on Emotional Finance; please click to visit the blog.

The Breakfast Briefings are a series of face-to-face events, as part of The Open University Business Network. These events aim to foster collaboration and create an opportunity to explore together the latest and best of business thinking. We understand business and want to help your business flourish by sharing our insights into leadership and management at this series of collaborative events. In between briefings, why not join in on LinkedIn.

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