The stories we tell ourselves: narrative, emotion and fantasy in strategic decision-making

During this Breakfast Briefing on 24 January 2017, Professor Mark Fenton-O’Creevy, Associate Dean External Engagement and Professor of Organisational Behaviour at The Open University Business School, considered tools for strategic decision-making in uncertain times. He drew on an understanding of human strengths in adaptive reasoning and the decision-traps we are prone to; examining cases such as Nokia and the design of the Thames Barrier.

Mark is an expert on the psychology of decision-making and is a founder member of a research network which is working with senior figures in government and industry to develop tools for decision-making under radical uncertainty.

View the presentation slides from Professor Mark Fenton-O’Creevy on 'The stories we tell ourselves: narrative, emotion and fantasy in strategic decision-making.' Mark also writes a blog on Emotional Finance; please click to visit the blog.

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