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Growing trend for coaching drives development of new online course

Middle managers and team leaders across a range of organisations are set to benefit from a new, online course designed to help develop their practical skills and knowledge in performance-based coaching. Coaching for Performance is a new, supported online course created by the Executive Education team at The Open University Business School (OUBS) in conjunction with coaching specialist, Management Futures.

Research from the CIPD (Chartered Institute of Personnel and Development) suggests that coaching is becoming increasingly popular, with organisations focusing more on traditional face-to-face interaction. The CIPD’s 2014 annual Learning and Development Survey found that 76% of organisations offered coaching or mentoring and of those that didn’t, 12% were intending to introduce it within the next year.

Coaching for Performance has been developed in response to a growing demand for flexible, work based courses that help busy managers improve the performance of their teams, ensuring they excel in today’s competitive environment.

Good coaching is key to ensuring employees reach their full potential but in some cases, a lack of the required skills by managers is reported as a barrier to a successful outcome. Bringing learning directly into the workplace, this short course enables organisations to invest in their employees by showing managers how to embed the techniques they learn into their daily work lives.

Sue Parr
Head of Executive Education at OUBS

Coaching skills need to be practical and accessible. Our significant experience teaching the coaching approach, combined with The Open University’s knowledge of creating powerful on-line learning, provides a fantastic opportunity for more people to gain this essential management skillset.

Phil Hayes
Chairman of Management Futures

The first online course of its kind, Coaching for Performance calls on the combined expertise of The Open University (OU) and Management Futures to provide participants with the key skills and tools required to help others realise their potential and ultimately improve performance. On successful completion, they will gain an OU certificate that can form part of an individual’s continuing professional development portfolio.

Taking no more than 50 hours to complete, the structure of the work based course is simple and easy to follow. It incorporates a mix of video, reading and practical exercises. Participants also have the reassurance of online learning support from an experienced facilitator who will respond within 24 hours. Overall, students will gain understanding of all aspects of coaching, cognitive skills and practical and professional skills.

The fee for Coaching for Performance is £535 (with a 10% discount for OU MBA alumni).

Individuals and organisations can find out more online.

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