How can organisations use their brands as an instrument that captures and is part of their business model? The Breakfast Briefing, which took place on 26 January 2016, saw Dr Cláudia Simões, Senior Lecturer in Marketing explore the ways brands may be used as an asset to an organisation’s marketing and to the organisation itself.
Systems thinking is a highly effective approach to managing organisations.To get the complete picture, leaders need an in-depth knowledge of the entire organisation, its various moving parts, and how each component impacts upon the rest. But there’s more to systems thinking than that.
The OU is developing the UK’s first community based website that will allow people in Milton Keynes to have greater control of their energy needs. Through the use of interactive data analytics and information from local energy suppliers, individuals or groups can more effectively use the resources available.