Professor Gordon Liu

The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises (2024-02)
Liu, Gordon; Chen, Yantai and Ko, Wai Wai
Industrial Marketing Management, 117 (pp. 131-147)

Exploring Information Technology Capabilities from Multiple Aspects of the Resource-Based Theory (2024)
Chen, Cheng-Hao (Steve); Liu, Gordon; Roushan, Gelareh and Nguyen, Bang
Information Systems Frontiers ((Early access))

Bricolage Strategies, Stakeholder Engagement, and the Geographic Expansion of Social Enterprises (2024)
Ko, Wai Wai (Joyce) and Liu, Gordon
Nonprofit and Voluntary Sector Quarterly ((Early access))

Unveiling factors and contingencies influencing exhaustion in professional esports players: evidence from China (2024)
Liu, Gordon; Meng-Lewis, Yue; Wang, Weiyue and Zhao, Yupei
Internet Research ((In press))

Service innovation in business ecosystem: The roles of shared goals, coopetition, and interfirm power (2023-01)
Liu, Gordon; Aroean, Lukman and Ko, Wai Wai
International Journal of Production Economics, 255, Article 108709

Organisational Capabilities and Small And Medium Sized Firms’ Attainment Of Innovation Outcomes: The Moderating Roles Of Exports And Formal Business Networks (2022-06-28)
Liu, Gordon; Liu, Weixi and Ko, Wai Wai
International Journal of Operations and Production Management, 42(7) (pp. 1022-1060)

Disentangling Effects of Subjective and Objective Music Characteristics in Advertising (2022-04-26)
Liu, Gordon; Abolhasani, Morteza and Hang, Haiming
European Journal of Marketing, 56(4) (pp. 1153-1183)

Organizational Capabilities and SME Exports: The Moderating Role of External Funding Intentions and Managerial Capacity (2022)
Ko, Wai Wai (Joyce); Liston-Heyes, Catherine; Liu, Weixi; Liu, Gordon and Cowling, Marc
Small Business Economics, 58 (pp. 247-261)

Power, shared goals and supplier flexibility: a study of the HUB-and-spoke supply chain (2022)
Liu, Gordon; Aroean, Lukman and Ko, Wai Wai
International Journal of Operations and Production Management, 42(2) (pp. 182-205)

Proactive Environmental Strategy, Foreign Institutional Pressures, and Internationalization of Chinese SMEs (2021-10)
Ko, Dr. Wai Wai; Chen, Prof. Yantai; Chen, Dr. Cheng-Hao Steve; Wu, Dr. Meng-Shan Sharon and Liu, Prof. Gordon
Journal of World Business, 56, Article 101247(6)

Harmonious Workplace Climate and Employee Altruistic Behavior: From Social Exchange Perspective (2021-03-10)
Bui, Hong; Liu, Gordon; Ko, Wai Wai and Curits, Amy
International Journal of Manpower, 42(1) (pp. 95-112)

To measure or not to measure? An empirical investigation of social impact measurement in UK social enterprises (2021)
Liston-Heyes, Catherine and Liu, Gordon
Public Management Review, 23(5) (pp. 687-709)

IT-based product innovation strategies for small firms (2020-10-10)
Ko, Wai Wai (Joyce); Chen, Cheng-Hao; Liu, Gordon; Bang, Nguyen and Sachiko, Takeda
Information Technology & People, 33(6) (pp. 1489-1514)

Promoting employee entrepreneurial attitudes: an investigation of Chinese state-owned enterprises (2020)
Liu, Gordon; Rong, Ke and Ko, Wai Wai
International Journal of Human Resource Management, 31(21) (pp. 2695-2713)

The Transformation from Traditional Nonprofit Organizations to Social Enterprises: An Institutional Entrepreneurship Perspective (2020)
Ko, Wai Wai and Liu, Gordon
Journal of Business Ethics, 171 (pp. 15-32)

A Business Ecosystem Perspective of Supply Chain Justice Practices: A Study of a Marina Resort Supply Chain Ecosystem in Indonesia (2019-12-06)
Liu, Gordon; Aroean, Lukman and Ko, Wai Wai
International Journal of Operations and Production Management, 39(9/10) (pp. 1122-1143)

Social Entrepreneurial Passion and Social Innovation Performance (2019-08-01)
Ko, Wai Wai; Liu, Gordon; Wan Yusoff, Wan Toren and Che Mat, Che Rosmawati
Nonprofit and Voluntary Sector Quarterly, 48(4) (pp. 759-783)

How Information Technology Assimilation Promotes Exploratory and Exploitative Innovation in the Small- and Medium-Sized Firm Context: The Role of Contextual Ambidexterity and Knowledge Base (2019-06-02)
Ko, Wai Wai and Liu, Gordon
Journal of Product Innovation Management, 36(4) (pp. 442-466)

Cause-Related Marketing – Led Corporate Social Responsibility in International Business-to-Business Markets: The Contingent Roles of Host-Country Sustainable Development (2019)
Liu, Gordon; Wu, Meng-Shan Sharon; Ko, Wai Wai; Chen, Cheng-Hao Steve and Chen, Yantai
International Marketing Review, 37(4) (pp. 713-734)

Value-informed pricing for virtual digital products: Evidence from Chinese MMORPG industry (2018-10-03)
Ren, Qun; Rong, Ke; Lu, Chao; Liu, Gordon and Ross, Margaret
International Journal of Market Research, 62(3) (pp. 350-368)

How and When Socially Entrepreneurial Nonprofit Organizations Benefit From Adopting Social Alliance Management Routines to Manage Social Alliances? (2018-08-31)
Liu, Gordon; Ko, Wai Wai and Chapleo, Chris
Journal of Business Ethics, 151(2) (pp. 497-516)

Network-Bonding Actions, Quality of Ties, and Channel Member Collaboration: Evidence from UK-based Small Firms (2018)
Liu, Gordon; Ko, Wai Wai; Ngugi, Isaac and Takeda, Sachiko
Journal of Small Business Management, 59(1) (pp. 13-46)

External supply chain flexibility and product innovation performance: A study of small- and medium-sized UK-based manufacturers (2018)
Ko, Wai Wai Joyce; Liu, Gordon; Ngugi, Isaac K. and Chapleo, Chris
European Journal of Marketing, 52(9/10) (pp. 1981-2004)

Managing employee attention and internal branding (2017-10)
Liu, Gordon; Ko, Wai Wai and Chapleo, Chris
Journal of Business Research, 79 (pp. 1-11)

Overcoming the liability of smallness by recruiting through networks in China: a guanxi-based social capital perspective (2017)
Ko, Wai Wai and Liu, Gordon
The International Journal of Human Resource Management, 28(11) (pp. 1499-1526)

Environmental Strategy and Competitive Advantage: The Role of Small- and Medium-Sized enterprises' Dynamic Capabilities (2017)
Ko, Wai Wai and Liu, Gordon
Business Strategy and the Environment, 26(5) (pp. 584-596)

A Typology of Guanxi-Based Governance Mechanisms for Knowledge Transfer in Business Networks of Chinese Small and Medium-Sized Enterprises (2017)
Ko, Wai Wai and Liu, Gordon
Group & Organization Management, 42(4) (pp. 548-590)

Proactive Entrepreneurial Behaviour, Market Orientation, and Innovation Outcomes: A Study of Small- and Medium-sized Manufacturing Firms in the UK (2017)
Liu, Gordon; Ko, Wai Wai Joyce; Ngugi, Isaac and Takeda, Sachiko
European Journal of Marketing, 51(11/12) (pp. 1980-2001)

Perceptions of HR practices on job motivation and work-life balance (2016)
Bui, Hong T.M.; Liu, Gordon and Footner, Sarah
International Journal of Manpower, 37(6) (pp. 1004-1023)

The Nature of the Co-Evolutionary Process (2015-12-31)
Liu, Gordon and Rong, Ke
Group & Organization Management, 40(6) (pp. 809-842)

Understanding the Process of Knowledge Spillovers: Learning to Become Social Enterprises (2015-08-24)
Ko, Wai Wai and Liu, Gordon
Strategic Entrepreneurship Journal, 9(3) (pp. 263-285)

The Role of Internal Branding in Nonprofit Brand Management: An Empirical Investigation (2015-04-01)
Liu, Gordon; Chapleo, Chris; Ko, Wai Wai and Ngugi, Isaac K.
Nonprofit and Voluntary Sector Quarterly, 44(2) (pp. 319-339)

An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan (2015-03)
Liu, Gordon; Eng, Teck-Yong and Takeda, Sachiko
Entrepreneurship Theory and Practice, 39(2) (pp. 267-298)

Managing Branding and Legitimacy: A Study of Charity Retail Sector (2014-08-01)
Liu, Gordon; Eng, Teck-Yong and Sekhon, Yasmin Kaur
Nonprofit and Voluntary Sector Quarterly, 43(4) (pp. 629-651)

Charity Retailing in the United Kingdom: A Managerial Capabilities Perspective (2014-07)
Liu, Gordon and Ko, Wai-Wai
Journal of Small Business Management, 52(3) (pp. 390-406)

Strategic Orientation and Social Enterprise Performance (2014-06-01)
Liu, Gordon; Takeda, Sachiko and Ko, Wai-Wai
Nonprofit and Voluntary Sector Quarterly, 43(3) (pp. 480-501)

An integrated model of cause-related marketing strategy development (2014)
Liu, Gordon and Ko, Wai Wai
AMS Review, 4(3-4) (pp. 78-95)

Strategic Direction of Corporate Community Involvement (2013-07)
Liu, Gordon; Eng, Teck-Yong and Ko, Wai-Wai
Journal of Business Ethics, 115(3) (pp. 469-487)

Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making (2013-03)
Liu, Gordon
Journal of Business Ethics, 113(2) (pp. 243-263)

A study of non-profit organisations in cause-related marketing: Stakeholder concerns and safeguarding strategies (2013)
Liston-Heyes, Catherine and Liu, Gordon
European Journal of Marketing, 47(11/12) (pp. 1954-1974)

The Role of Relationally Embedded Network Ties in Resource Acquisition of British Nonprofit Organizations (2012-12-01)
Eng, Teck-Yong; Liu, Chih-Yao Gordon and Sekhon, Yasmin Kaur
Nonprofit and Voluntary Sector Quarterly, 41(6) (pp. 1092-1115)

Organizational Learning and Marketing Capability Development: A Study of the Charity Retailing Operations of British Social Enterprise (2012-08-01)
Liu, Gordon and Ko, Wai-Wai
Nonprofit and Voluntary Sector Quarterly, 41(4) (pp. 580-608)

An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives (2011-05)
Liu, Gordon and Ko, Wai-Wai
Journal of Business Ethics, 100(2) (pp. 253-281)

Social Alliance and Employee Voluntary Activities: A Resource-Based Perspective (2011)
Liu, Gordon and Ko, Wai-Wai
Journal of Business Ethics, 104(2) (pp. 251-268)

Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries (2010-03)
Liu, Gordon; Liston-Heyes, Catherine and Ko, Wai-Wai
Journal of Business Ethics, 92(2) (pp. 195-210)

Cause-Related Marketing in the Retail and Finance Sectors: An Exploratory Study of the Determinants of Cause Selection and Nonprofit Alliances (2010-02)
Liston-Heyes, Catherine and Liu, Gordon
Nonprofit and Voluntary Sector Quarterly, 39(1) (pp. 77-101)

The role of background music used in online learning environments in enhancing the higher education students’ learning experience (2024)
Abolhasani, Morteza; Liu, Gordon; Carli, Giacomo and Golrokhi, Zahra
In : MKE Teaching Practice Conference 2024 (BAM) (6 Jun 2024, London)

The role of background music used in online learning environments in enhancing the higher education students' learning experience (2024)
Abolhasani, Morteza; Liu, Gordon; Carli, Giacomo and Golrokhi, Zahra
In : 7th World Conference on Teaching and Education (WORLDCTE) (5-7 Jul 2024, Zurich, Switzerland)

The Influence of Music Liking in Green Product Advertisements on Purchase Intention: Positive Brand Attitudes, Music Mode, and Music Tempo (2021-06-24)
Abolhasani, Morteza; Liu, Gordon and Hang, Haiming
In : International Conference on Research in Advertising (ICORIA) (24-26 Jun 2021, Bordeaux, France)

Greenwashing: how ads get you to think brands are greener than they are (2022-06-20)
Abolhasani, Morteza; Liu, Gordon and Golrokhi, Zahra
The Conversation, United Kingdom.