Zaineb Bouharda

Research student

Zaineb Bouharda is affiliated with The Open University Faculty of Business and Law, Department for Strategy and Marketing.

You can email Zaineb Bouharda directly, but for media enquiries, please contact a member of The Open University's Media Relations team.

Biography

Zaineb holds degrees from City, University of London (MA in International Communication and Development), and the National Business School of Settat-Morocco (Integrated BA and MS in Business Marketing). Her research interests include social marketing, media and communication, public sector, development studies, pro-environmental behaviour and mixed research methodology. Before joining the Open University, she was raising awareness about water and environment issues within a public institution in Morocco and collaborated with different international development organisations in my field.

Current research

Combating climate change: an integrated social marketing communications approach

Zaineb's research investigates how governments use social marketing to reduce carbon footprint.

Supervisors

• Dr Fiona Harris
• Professor Emma Bell
• Dr Carmen Mal