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Dr Yue Meng-Lewis

Profile summary

  • Central Academic Staff
  • SL/L in Digital Marketing or Digital Business Models
  • The Faculty of Business and Law
  • The Open University Business School
  • Department for Strategy and Marketing
  • yue.meng-lewis

Publications

Guanxi and high performance work systems in China: evidence from a state-owned enterprise (2017)
Xian, Huiping; Atkinson, Carol and Meng-Lewis, Yue
The International Journal of Human Resource Management ((Early Access))
Effectiveness of Olympic sponsorship by foreign and domestic companies: the influential role of consumer ethnocentrism (2014-01-01)
Meng-Lewis, Yue; Thwaites, Des and Gopalakrishna Pillai, Kishore
International Journal of Sports Marketing and Sponsorship, 15(2) (pp. 30-46)
Consumers' responses to sponsorship by foreign companies (2013-12)
Meng-Lewis, Yue; Thwaites, Des and Gopalakrishna Pillai, Kishore
European Journal of Marketing, 47(11/12) (pp. 1910-1930)