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Dr Vera Krahmal
Profile summary
- Central Academic Staff
- Lecturer in Accounting
- The Faculty of Business and Law
- The Open University Business School
- Department for Accounting and Finance
- vera.krahmal
Professional biography
Prior to becoming an academic, Dr Vera Krahmal gained a broad experience as an analyst at a business valuation consultancy. After completing her PhD, Vera joined the Open University Business School in 2006. While at the OU, she has taught extensively across the various programmes and she has held various roles.
Research interests
Vera is an active academic whose research interests lie in management accounting, specifically in approbation of the policy and practice aspects of customer profitability management in service industries. Her particular research interests lie in challenges related to customer profitability analysis in service industry settings and in the benefits of implementing a customer profitability methodology to informed decision making. In addition to her research in management accounting, she undertakes consulting assignments and conducts seminars for a number of organizations. She has published books and journal articles, and is on the editorial board for academic journals.
Teaching interests
Vera's teaching interests span across accounting with a specific focus on management accounting. She has taught extensively at undergraduate and post graduate levels. Vera is currently a chair of Making a difference: the management initiative (B839) and module team member for Management Accounting (B292).
Publications
Authored books
Johal, Parminder; Krakhmal, Vira; Vickerstaff, Beverly and Gordon, Lewis
ISBN : 9781444112108 | Publisher : Hodder Education | Published : London, UK
Customer profitability analysis model for individual hotel properties: an activity-based costing approach (2007-12)
Krakhmal, Vira
Publisher : British Association of Hospitality Accountants
Book chapters
Krakhmal, Vira and Chadwick, Leslie
In: Hannagan, Timothy ed. Management: Concepts & Practices (pp. 538-587)
ISBN : 9780273711186 | Publisher : Pearson Education | Published : Harlow
Customer profitability accounting in the context of hotels (2006-03-02)
Krakhmal, Vira
In: Harris, Peter and Mongiello, Marco eds. Accounting and financial management: developments in the international hospitality industry (pp. 188-210)
ISBN : 075066729x | Publisher : Elsevier Butterworth Heinemann | Published : Oxford, UK
Conference items
Alsaid, Loai; Krahmal, Vera and Mutiganda, Jean-Paul
In : The 2018 British Accounting and Finance Association Annual Conference (9-11 Apr 2018, Central Hall Westminster, London, United Kingdom)
Integrated guest profitability management: customer relationship management, revenue management and customer profitability analysis (2009)
Hermans, Olaf; Talonen, Jere and Krakhmal, Vira
In : EuroChrie 2009 (22-24 Oct 2009, Helsinki, Finland)
Customer profitability accounting in the context of hotels (2005)
Krakhmal, Vira
In : BAA Annual Conference (30 Mar - 1 Apr 2005, Edinburgh, UK)
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