Prior to joining The Open University Business School, Terry was Principal Lecturer in the Faculty of Media at what is now Leeds Trinity University where he had institution-wide responsibility for international links. His industry experience includes marketing and advertising management roles at Nestle-Rowntree, and pioneerng the marketing and publicity functions at two regional repertory theatres: Derby Playhouse and York Theatre Royal. He has consulted on marketing for a number of organisations in the arts and non-profit sector, most recently for the European Fundraising Association. He has also served as Senior Examiner for the Chartered Institute of Marketing, having developed and written the CIM Introductory Certificate in Marketing qualification.
He contributes regularly to OpenLearn and is an active member of the Open University's research cluster on Social and Responsible Marketing.
Terry's subject-based research focuses on the use of marketing in the arts and for positive social change. Recent publications include work on museums and engagement, internal social marketing to encourage sustainable workplace behaviour, and consumer behaviour in arts audiences.
He has published in the following journals: The Journal of Marketing Management, Qualitative Market Research, The International Journal of Advertising, The International Journal of Non-Profit and Voluntary Sector Marketing, Consumption Markets and Culture and the International Journal of Arts Management. His books include two popular marketing text books Foundation Marketing (now in its third edition), and The CIM Companion to Introductory Certificate in Marketing, and Creative Arts Marketing, the leading UK textbook in the growing field of arts marketing, now in its third edition published by Routledge..
A Senior Fellow of the Higher Education Academy, Terry is currently charing the presentation B206 Understanding Customers a new undergraduate module on customer behaviour, which is launched in October 2019. The module runs entirely online, reflecting the influence of Massive Open Online Courses on Terry's approach to teaching.
Between 2015 and 2017 as MOOCs Programme Director, Terry led the expansion of the Faculty's ambitious programme of Massive Open Online Courses, and is lead educator on the Business Fundamentals: Effective Networking MOOC available on FutureLearn. He also chairs assessment modules at both undergraduate and postgraduate levels for the Open University Business School's pathbreaking initiative to create a route to credit via learning that takes place on MOOCs -- the first time this has been done within a European university credit framework.
Massive Open Online Courses on FutureLearn, the Open University's wholly-owned MOOC platform, reach thousands of people around the world with learning that can change their lives. Currently the Faculty of Business and Law's MOOC Programme is enhancing the intrinsic value of such learning by opening a pathway to university credit from MOOCs. The Business and Finance Fundamentals Program features eight MOOCs focusing on employability skills relevant to early career builders, and those looking for their next job and/ or contemplating a university degree. The Digital Economy Program, aimed at the more established professional, contextualises key management disciplines in the contemporary setting of technology-led disruption. Both programs have been designed with industry input and seek to engage with the needs of today's workforce.
Terry is on the editorial board of the International Journal of Non-Profit and Voluntary Sector Management and is the Regional Editor (Europe) for Arts and the Market (previously known as Arts Marketing, an International Journal). He is also the elist owner for the Arts and Heritage Marketing Special Interest Group of the Academy of Marketing.
Terry's externally-focused work for the OU also includes acting as Academic Reviewer for two of our partner institutions -- Hull College and the London College of Creative Media.
Terry is a visiting lecturer at the Blanquerna School of Communication and International Relations, Universitat Ramon Llull, Barcelona
|Institute for Social Marketing||Institute||The Faculty of Business and Law|