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Dr Michael Zisuh Ngoasong

Profile summary

  • Central Academic Staff
  • Senior Lecturer in Management
  • The Faculty of Business and Law
  • The Open University Business School
  • Department for Public Leadership and Social Enterprise
  • michael.ngoasong

Professional biography

Michael joined The Open University in July 2013 is currently a Senior Lecturer in Management. He is on the Steering Committee of the Centre for Innovation, Knowledge and Development (IKD) and a member of the Curriculum Internationalisation Project of the Faculty of Business and Law. Prior to joining the OU, he was part of the academic team that launched Coventry University London Campus in October 2010. His varied roles there included academic coordination of the BA Global business, BA Global marketing (top-ups) and MBA oil and gas management. Between 2007 and 2009 he held teaching posts in international business at Nottingham Trent and Sheffield Hallam universities. Michael studied in Cameroon (BSc Economics), Sweden (MSc Economics, MA Leadership in International Management and MA in STS) before completing a PhD at University of Nottingham.

Professional memberships

  • Higher Education Academy, Senior Fellow (SFHEA)
  • Africa Academy of Management, Member (AFAM)
  • Academy of International Business, Member (AIB)

Research interests

Michael’s research has a particular focus on linkages between entrepreneurship and development. His most recent publications include women as vectors of social entrepreneurship, informal microfinance institutions and development-led tourism entrepreneurship and impact investing and inclusive business development in Africa. Michael also has a long-standing interest in the study of how global partnerships and initiatives shape local practices in developing countries. He has examined the implementation of global initiatives/strategies in a variety of settings, including tourism development, petroleum local content and access to HIV/AIDS and malaria medication. Recent publications include how international oil and gas companies respond to local content policies in petroleum-producing developing countries. His work has been published in leading journals such as Tourism Management, Annals of Tourism Research, Social Science & Medicine, Health Policy & Planning, Energy Policy and Strategic Change: Briefings in Entrepreneurial Finance.

I am currently supervising two PhD students:

Andres Morales Pachon, on community development enterprises: Buen vivir and social solidarity economy in Colombia

Richmond Lamptey, on impact investing and SME development in Ghana 

Teaching interests

Michael has more than 8 years’ experience of teaching and learning in higher education. He is a member of a team of Open University Business School academics producing a new undergraduate degree specialism Innovation and Enterprise, where he is Module Team Chair of B327 Creating Futures: Sustainable Enterprise and Innovation, a new 30 point module currently being designed and Module Team Member of B205 Exploring Innovation and Entrepreneurship, a new 60 point module currently in production (first presentation October 2016). He is also Chair of B325 Managing across Organisational and Cultural Boundaries, a module currently in presentation. Michael has previously chaired B322 Investigating Entrepreneurial Opportunities and served as a member of B847 Management Beyond the Mainstream (MBA elective) presentation team.

Michael supervises and examines research students working in the fields of impact financing, entrepreneurship and development. He is also an external examiner for business and management modules at School of Contemporary Chinese Studies, University of Nottingham. He is co-author of a book chapter: (with Donal O’Neill), Using complex behavioral simulations to enrich students' learning experiences on a conventional MBA (2015).

Impact and engagement

Michael is Co-investigator with Dr Albert Kimbu (PI – University of Surrey) on a British Academy/Leverhulme Small Research Grant project, Women as Vectors of Social Entrepreneurship in Hospitality & Tourism (May 2014 - October 2015). The main aim of the project is to explore the nature, motivations and extent to which women entrepreneurs in hospitality and tourism related sectors use their businesses as platforms for engagement in various forms of social entrepreneurship leading to value (co)creation, economic and community development in emerging tourism destinations of Sub-Saharan Africa such as Cameroon. Findings from the project will be presented at a half day academic workshop at School of Hospitality and Tourism, University of Surrey (24 September 2015) and a practitioner workshop at American Language Centre in Douala, Cameroon (7 September 2015).

Michael is developing an engaged research project (with Rob Paton, Alex Korda and Albert Kimbu) on impact investing and inclusive business development in African countries. He co-organised a Roundtable Discussion at Strathmore Business School in Nairobi, Kenya (July 2014) on the policy implications of impact investing in Kenya. This research has also been presented at the International Development Seminar Series, IKD-OU. (15 October 2014) and featured as Guest EditorialInternational Development @ The Open University monthly newsletter (February 2015). Michael has been an academic adviser on the Open University Entrepreneurship Competition and sits on the judging panel.

Publications

Digital entrepreneurship in a resource-scarce context: A focus on entrepreneurial digital competencies (2017-08-17)
Ngoasong, Michael Zisuh
Journal of Small Business and Enterprise Development ((Early Access))
Women as Vectors of Social Entrepreneurship (2016-09)
Kimbu, Albert Nsom and Ngoasong, Michael Zisuh
Annals of Tourism Research, 60 (pp. 63-79)
Informal microfinance institutions and development-led tourism entrepreneurship (2016-02-01)
Ngoasong, Michael Z. and Kimbu, Albert N.
Tourism Management, 52 (pp. 430-439)
Determinants of personal resilience in the workplace: nurse prescribing in an African work context (2016)
Ngoasong, Michael Z. and Groves, Winnifred N.
Human Resource Development International, 19(3) (pp. 229-244)
How international oil and gas companies respond to local content policies in petroleum-producing developing countries: a narrative enquiry (2014-10)
Ngoasong, Michael Zisuh
Energy Policy, 73 ( 471- 479)
Personal view: Empowering rural women’s health - what’s going wrong with the strategies? (2014-09)
Sambala, E. and Ngoasong, Michael
Malawi Medical Journal, 26(3) (pp. 93-96)
Centralized decentralization of tourism development: a network perspective (2013-01)
Kimbu, Albert N. and Ngoasong, Michael Z.
Annals of Tourism Research, 40 (pp. 235-259)
The internationalisation process of Chinese SMEs: does globalising wholesale markets play a role? (2012-05)
Wang, Jinmin and Ngoasong, Michael Z.
Strategic Change: Briefings in Entrepreneurial Finance, 21(3-4) (pp. 143-157)
Transcalar networks for policy transfer and implementation: the case of global health policies for malaria and HIV/AIDS in Cameroon (2011)
Ngoasong, Michael Zisuh
Health Policy and Planning, 26(1) (pp. 63-72)
Understanding the developing role of global health partnerships on access to medication: an STS perspective (2010-02)
Ngoasong, Michael Zisuh
Bulletin of Science, Technology & Society, 30(1) (pp. 33-42)
The emergence of global health partnerships as facilitators of access to medication in Africa: A narrative policy analysis (2009-03)
Ngoasong, Michael Zisuh
Social Science & Medicine, 68(5) (pp. 949-956)
Does innovation matter for economic development? An empirical study of small and medium-sized enterprises in the city of Kumba – Cameroon (2007)
Ngoasong, Michael Zisuh
Studia Universitatis Babes-Bolyai: Negotia, 52(1) (pp. 91-110)
The Gender Question and Family Entrepreneurship Research (2018)
Adeola, Ogechi; Ngoasong, Michael Zisuh and Evans, Olaniyi
In: Ratten, Vanessa; Braga, Vitor and Marques, Carla Susana eds. Knowledge, Learning and Innovation: Research Insights on Cross-Sector Collaborations. Contributions to Management Science (pp. 159-176)
ISBN : 978-3-319-59281-7 | Publisher : Springer
Using complex behavioral simulations to enrich students' learning experiences on a conventional MBA (2015)
Ngoasong, Michael and O'Neill, Donal
In: Taras, Vas and Gonzalez-Perez, Maria, P. eds. The Palgrave Handbook of Experiential Learning In International Business (pp. 680-697)
ISBN : 9781137467706 | Publisher : Palgrave Macmillan | Published : Houndmills
Entrepreneurial Innovations in Small and Medium-Sized Hotels: Does Industry Context Play a Role? (2017-06)
Ngoasong, Michael Z.; Kimbu, Albert N. and Adeola, Ogechi
In : Critical Tourism Studies VII Conference (25-29 Jun 2017, Palma de Mallorca, Spain) (pp. 128-129)
Inclusive business models? How SMEs are developing inclusive value chains and combating social exclusion in bottom-of-the-pyramid markets (2016)
Ngoasong, Michael Zisuh
In : 3rd Biennial Conference of the Africa Academy of Management (5-10 January 2016, Strathmore Business School, Strathmore University, Nairobi, Kenya) (pp. 58-69)
Women as social entrepreneurs in the hospitality and tourism industry: Does empowerment play a role? (2015-06)
Kimbu, Albert N. and Ngoasong, Michael
In : 5th Critical Tourism Studies Conference (26-30 June 2015, Opatija, Croatia)
Digital Entrepreneurship in Emerging Economies: The role of ICTs and local context (2015-04-18)
Ngoasong, Michael Zisuh
In : 42nd AIB-UKI Conference (16-18 April 2015, Manchester Metropolitan University, UK )
A conceptualization to investigate the direct and indirect impacts of government policy on the performance of SME cocoa exporter in African economies (2014-06)
Njinyah, Sam and Ngoasong, Michael
In : Academy of International Business Annual Meeting (23-26 June 2014, Vancouver, Canada)
The role of global 'models' in shaping policy practices on access to medication: a case study of the national HIV/AIDS programme in Cameroon (2009-10)
Ngoasong, Michael Zisuh
In : Society for Social Studies of Science Annual Meeting (28‐31 October 2009, Washington DC, USA)
Access to medication for HIV/AIDS and malaria in Cameroon: illustrating the social construction of healthcare markets (2008-08)
Ngoasong, Michael Zisuh
In : 2008 4S Annual Meeting (20-23 August 2008 , Rotterdam, The Netherlands ) (p 470)
Knowledge management in project-base organizations: the interplay of time orientations and knowledge interventions (2007)
Ngoasong, Michael Zisuh and Manfredi, Filippo
In : EBRF 2007: Research Forum to Understand Business in Knowledge Society (25-27 September 2007, Jyväskylä, Finland)
Impact Investing and Inclusive Business Development in Africa: A research agenda (2015-01)
Ngoasong, Michael; Paton, Rob and Korda, Alex
The Open University, Milton Keynes.
The role of foreign direct investments on export performance in Cameroon (2005-12-15)
Ngoasong, Michael
Centre for International Relations, Arlington, U.S.A..