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Dr Michael Zisuh Ngoasong

Profile summary

  • Central Academic Staff
  • Senior Lecturer in Management
  • The Faculty of Business and Law
  • The Open University Business School
  • Department for Public Leadership and Social Enterprise
  • michael.ngoasong

Professional biography

Michael joined The Open University in July 2013. He is currently a Senior Lecturer in Management and Director of Masters Programmes at Open University Business School. Prior to joining the OU, he was part of the academic team that launched Coventry University London Campus in October 2010. His varied roles there included academic coordination of the BA Global business, BA Global marketing (top-ups) and MBA oil and gas management. Between 2007 and 2009 he held Associate Lecturer posts at Nottingham Trent and Sheffield Hallam universities. Michael studied in Cameroon (BSc Economics), Sweden (MSc Economics, MA Leadership in International Management and MA in STS) before completing a PhD at the University of Nottingham.

Professional memberships

  • Higher Education Academy, Senior Fellow (SFHEA)
  • Africa Academy of Management, Member (AFAM)
  • Academy of International Business, Member (AIB)

Research interests

Michael’s research has a particular focus on linkages between entrepreneurship and development. His most recent publications include women as vectors of social entrepreneurship, informal microfinance institutions and development-led tourism entrepreneurship, digital entrepreneurship and impact investing in Africa. Michael also has a long-standing interest in the study of how global partnerships and initiatives shape local practices in Sub-Saharan African, including globally-backed policies and initiatives in healthcare, tourism development, and petroleum local content development. His work has been published in leading journals such as Journal of Small Business Management, Tourism Management, Annals of Tourism Research, Social Science & Medicine, Health Policy & Planning, Energy Policy, Strategic Change and Journal of Small Business and Enterprise Development


INCUBATE: Engineering Capacity Building in Cameroon through the Creation of a Business Incubator for Engineering Prototyping and Commercialisation

Team: Nicholas Church (PI – Institut Saint Jean, Cameroon), Dr Michael Ngoasong (Co-I – Open University), Dr Nishanth Sasthry (Co-I – Kings College London), Lisa Mynheer (C-I – Luminno Ltd). Project Summary: The project will design and implement Fab lab through a hub and spoke university-industry model. The aim is to increase entrepreneurial capacity and competencies in Cameroon, through co-producing and supporting the delivery of high quality, locally relevant engineering entrepreneurship education to engineering students. It would also impact cohorts of engineering graduates who will be able to either gain direct employment or empowered to access and act on available resources to successfully establish, manage and grow social and commercial technology enterprises in their home environment. Funding: Royal Academy of Engineering - Higher Education Partnership in sub-Saharan Africa (Total value: £140,000). Duration: November 2018 - November 2020  

Women as Vectors of Social Entrepreneurship in Hospitality & Tourism

Team: Dr Albert Kimbu (PI - University of Surrey) & Dr Michael Ngoasong (CI - Open University). Aims: The project explores the nature, motivations and extent to which female entrepreneurs in hospitality and tourism related sectors use their businesses as platforms for engagement in various forms of social entrepreneurship leading to value (co)creation, economic and community development in emerging tourism destinations of sub-Saharan Africa such as Cameroon. The finding reveals the circumstances under which women owner-managers of small hospitality and tourism first can be considered and supported to be social entrepreneurs. Another output that draws from this research, published in the Journal of Small Business Management, uncovers how the growth aspirations of women entrepreneurs are evident in the growth development path of their businesses and how policy can redress the slow growth process of women-owned businesses. Funding: British Academy/Leverhulme SRG (Total value: £10,000) . Duration: May 2014 - October 2015  


  1. Andres Morales Pachon, on community development enterprises: Buen vivir and social solidarity economy in Colombia
  2. Richmond Lamptey, on impact investing and SME development in Ghana 
  3. Adewale Adeyemi, on entrepreneurship development initiatives in Nigeria

Teaching interests

Michael has more than 12 years’ experience of teaching and learning in higher education. His currently and mainly involved in teaching management duties as Director of Teaching, Masters and MBA programmes for Open University Business School. Prior to this, he was a member of the team that produced the undergraduate degree specialism Innovation and Enterprise, where he was Module Team Chair of B327 Creating Futures: Sustainable Enterprise and Innovation, a 30 point module. He was also a member of Module Team Member of B205 Exploring Innovation and Entrepreneurship, a new 60 point module currently in production (first presentation October 2016). He has Chaired the presentation of B325 Managing across Organisational and Cultural Boundaries and has served as a member of B847 Management Beyond the Mainstream (MBA elective).

Michael is an external examiner for business and management modules within Contemporary Chinese Studies, at the University of Nottingham Business School. 

Impact and engagement

Michael is the subject matter expert (Track Chair) in Entrepreneurship and International Marketing for the Academy of International Business Sub-Saharan Africa Chapter (2019-2021). He has co-organized a half day academic workshop at School of Hospitality and Tourism, University of Surrey (24 September 2015) and a practitioner workshop at American Language Centre in Douala, Cameroon (7 September 2015). As part of a developing research agenda (with Rob Paton, Alex Korda and Albert Kimbu) on impact investing in African countries Michael co-organised a Roundtable Discussion at Strathmore Business School in Nairobi, Kenya (July 2014) on the policy implications of impact investing in Kenya. This research has also been presented at the International Development Seminar Series, IKD-OU. (15 October 2014) and featured as Guest EditorialInternational Development @ The Open University monthly newsletter (February 2015). Michael has been an academic adviser on the Open University Entrepreneurship Competition and sits on the judging panel.