Skip to content

Toggle service links

You are here

  1. Home
  2. Dr Claudia Simoes

Dr Claudia Simoes

Research Activity

Research groups

NameTypeParent Unit
International Management Practice, Education and Learning ThemeThemeThe Faculty of Business and Law


Establishing the scope of marketing practice: insights from practitioners (2014)
Dibb, Sally; Simoes, Claudia and Wensley, Robin
European Journal of Marketing, 48(1-2) (pp. 380-404)
Reconceptualizing brand identity in a dynamic environment (2013)
Da Silveira, C.; Lages, C. and Simões, C.
Journal of Business Research, 66(1) (pp. 28-36)
Knowledge dissemination in the global service marketing community (2013)
Lages, Cristiana R.; Simoes, Claudia M. N.; Fisk, Raymond P. and Kunz, Werner H.
Managing Service Quality, 23(4) (pp. 272-290)
Informing a new business-to-business relationship: corporate identity and the emergence of a relationship identity (2012)
Simões, Cláudia and Mason, Katy J.
European Journal of Marketing, 46(5) (pp. 684-711)
Modeling antecedents of student loyalty in higher education (2012)
Perina, Marcelo Gattermann; Sampaio, Claudio Hoffmann; Simões, Cláudia and Pólvora de Pólvora, Rosiane
Journal of Marketing for Higher Education, 22(1) (pp. 101-116)
Students' trust, value and loyalty: evidence from higher education in Brazil (2012)
Sampaio, Claudio Hoffmann; Perin, Marcelo Gattermann; Simoes, Claudia and Kleinowski, Hamilton
Journal of Marketing for Higher Education, 22(1) (pp. 83-100)
Marketing metrics: insights from Brazilian managers (2011-01)
Sampaio, Cláudio Hoffmann; Simoes, Cláudia; Perin, Marcelo Gattermann and Almeida, Alessandro
Industrial Marketing Management, 40(1) (pp. 8-16)
Applying to higher education: information sources and choice factors (2010)
Simões, Cláudia and Soares, Ana Maria
Studies in Higher Education, 35(4) (pp. 371-389)