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Mrs Carmen Iuliana Mal

Profile summary

  • Central Academic Staff
  • Lecturer in Marketing
  • The Faculty of Business and Law
  • The Open University Business School
  • Department for Strategy and Marketing
  • carmen.mal

Professional biography

Carmen joined the Open University Business School in November 2017. She is currently finishing her PhD in Business Management at Alliance Manchester Business School, the University of Manchester.

Research interests

Branding

Consumer behaviour

Trust