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Mrs Carmen Iuliana Mal

Profile summary

  • Central Academic Staff
  • Lecturer in Marketing
  • The Faculty of Business and Law
  • The Open University Business School
  • Department for Strategy and Marketing
  • carmen.mal

Professional biography

Carmen joined the Open University Business School in November 2017. She is currently finishing her PhD in Business Management at Alliance Manchester Business School, the University of Manchester.

Research interests


Consumer behaviour



Order effects in brand trust formation and development (2017-07)
Mal, Carmen; Davies, Gary and Diers-Lawson, Audra
In : Academy of Marketing Conference (03-06 Jul 2017, Hull University Business School, UK)
Employer brand trust: a grounded theory approach to conceptualization (2016-09)
Mal, Carmen and Davies, Gary
In : British Academy of Management Conference (6-8 Sep 2016, Newcastle University, UK)
Consumer trust and distrust in brands: an exploratory study (2016-04)
Mal, Carmen; Davies, Gary and Diers-Lawson, Audra
In : 'Brands that do good': Academy of Marketing's 11th Global Brand Conference (27-29 Apr 2016, Bradford University School of Management)