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Professor Gordon Liu

Profile summary

  • Central Academic Staff
  • Professor of Marketing Strategy
  • The Faculty of Business and Law
  • The Open University Business School
  • Department for Strategy and Marketing
  • gordon.liu

Professional biography

PROF. GORDON LIU is Professor of Marketing Strategy at the Open University Business School. He has holds bachelor degree from the University of Western Ontario (Canada) and MBA from Willamette University (USA) and PhD from Royal Holloway, University of London (UK). He belongs to the Editorial Review Board of Group & Organization Management and also an Editor for Cogent Business & Management.

Research interests

His work situated at the intersection of marketing, strategy and entrepreneurship with particular interesting in topics revolving around product innovation/new product development, strategic orientation/capabilities, and networks/strategic alliance.

Impact and engagement

He has published in the Entrepreneurship Theory and Practice, Strategic Entrepreneurial Journal, Journal of Business Research, Journal of Small Business Management, Journal of Business Ethics, Group & Organization Management, Nonprofit and Voluntary Sector Quarterly, European Journal of Marketing, International Journal of Human Resource Management, and others.