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Dr Gordon Liu

Profile summary

  • Central Academic Staff
  • Professor of Marketing Strategy
  • The Faculty of Business and Law
  • The Open University Business School
  • Department for Strategy and Marketing
  • gordon.liu

Publications

Managing employee attention and internal branding (2017-10)
Liu, Gordon; Ko, Wai Wai and Chapleo, Chris
Journal of Business Research, 79 (pp. 1-11)
Proactive Entrepreneurial Behaviour, Market Orientation, and Innovation Outcomes: A Study of Small- and Medium-sized Manufacturing Firms in the UK (2017)
Liu, Gordon; Ko, W. W.; Ngugi, I. and Takeda, S.
European Journal of Marketing ((In Press))
A Typology of Guanxi-Based Governance Mechanisms for Knowledge Transfer in Business Networks of Chinese Small and Medium-Sized Enterprises (2017)
Ko, Wai Wai and Liu, Gordon
Group & Organization Management, 42(4) (pp. 548-590)
Environmental Strategy and Competitive Advantage: The Role of Small- and Medium-Sized enterprises' Dynamic Capabilities (2017)
Ko, Wai Wai and Liu, Gordon
Business Strategy and the Environment, 26(5) (pp. 584-596)
Overcoming the liability of smallness by recruiting through networks in China: a guanxi-based social capital perspective (2017)
Ko, Wai Wai and Liu, Gordon
The International Journal of Human Resource Management, 28(11) (pp. 1499-1526)
Perceptions of HR practices on job motivation and work-life balance (2016)
Bui, Hong T.M.; Liu, Gordon and Footner, Sarah
International Journal of Manpower, 37(6) (pp. 1004-1023)
How and When Socially Entrepreneurial Nonprofit Organizations Benefit From Adopting Social Alliance Management Routines to Manage Social Alliances? (2016)
Liu, Gordon; Ko, Wai Wai and Chapleo, Chris
Journal of Business Ethics (pp. 1-20)
The Role of Internal Branding in Nonprofit Brand Management: An Empirical Investigation (2015-04-01)
Liu, Gordon; Chapleo, Chris; Ko, Wai Wai and Ngugi, Isaac K.
Nonprofit and Voluntary Sector Quarterly, 44(2) (pp. 319-339)
An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan (2015-03)
Liu, Gordon; Eng, Teck-Yong and Takeda, Sachiko
Entrepreneurship Theory and Practice, 39(2) (pp. 267-298)
The Nature of the Co-Evolutionary Process (2015)
Liu, Gordon and Rong, Ke
Group & Organization Management, 40(6) (pp. 809-842)
Understanding the Process of Knowledge Spillovers: Learning to Become Social Enterprises (2015)
Ko, Wai Wai and Liu, Gordon
Strategic Entrepreneurship Journal, 9(3) (pp. 263-285)
Managing Branding and Legitimacy: A Study of Charity Retail Sector (2014-08-01)
Liu, Gordon; Eng, Teck-Yong and Sekhon, Yasmin Kaur
Nonprofit and Voluntary Sector Quarterly, 43(4) (pp. 629-651)
Charity Retailing in the United Kingdom: A Managerial Capabilities Perspective (2014-07)
Liu, Gordon and Ko, Wai-Wai
Journal of Small Business Management, 52(3) (pp. 390-406)
Strategic Orientation and Social Enterprise Performance (2014-06-01)
Liu, Gordon; Takeda, Sachiko and Ko, Wai-Wai
Nonprofit and Voluntary Sector Quarterly, 43(3) (pp. 480-501)
An integrated model of cause-related marketing strategy development (2014)
Liu, Gordon and Ko, Wai Wai
AMS Review, 4(3-4) (pp. 78-95)
Strategic Direction of Corporate Community Involvement (2013-07)
Liu, Gordon; Eng, Teck-Yong and Ko, Wai-Wai
Journal of Business Ethics, 115(3) (pp. 469-487)
Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making (2013-03)
Liu, Gordon
Journal of Business Ethics, 113(2) (pp. 243-263)
A study of non-profit organisations in cause-related marketing: Stakeholder concerns and safeguarding strategies (2013)
Liston-Heyes, Catherine and Liu, Gordon
European Journal of Marketing, 47(11/12) (pp. 1954-1974)
The Role of Relationally Embedded Network Ties in Resource Acquisition of British Nonprofit Organizations (2012-12-01)
Eng, Teck-Yong; Liu, Chih-Yao Gordon and Sekhon, Yasmin Kaur
Nonprofit and Voluntary Sector Quarterly, 41(6) (pp. 1092-1115)
Organizational Learning and Marketing Capability Development: A Study of the Charity Retailing Operations of British Social Enterprise (2012-08-01)
Liu, Gordon and Ko, Wai-Wai
Nonprofit and Voluntary Sector Quarterly, 41(4) (pp. 580-608)
An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives (2011-05)
Liu, Gordon and Ko, Wai-Wai
Journal of Business Ethics, 100(2) (pp. 253-281)
Social Alliance and Employee Voluntary Activities: A Resource-Based Perspective (2011)
Liu, Gordon and Ko, Wai-Wai
Journal of Business Ethics, 104(2) (pp. 251-268)
Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries (2010-03)
Liu, Gordon; Liston-Heyes, Catherine and Ko, Wai-Wai
Journal of Business Ethics, 92(2) (pp. 195-210)
Cause-Related Marketing in the Retail and Finance Sectors: An Exploratory Study of the Determinants of Cause Selection and Nonprofit Alliances (2010-02)
Liston-Heyes, Catherine and Liu, Gordon
Nonprofit and Voluntary Sector Quarterly, 39(1) (pp. 77-101)