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  2. Dr Gordon Liu

Dr Gordon Liu

Profile summary

  • Central Academic Staff
  • Professor of Marketing Strategy
  • The Faculty of Business and Law
  • The Open University Business School
  • Department for Strategy and Marketing
  • gordon.liu


Managing employee attention and internal branding (2017-10)
Liu, Gordon; Ko, Wai Wai and Chapleo, Chris
Journal of Business Research, 79 (pp. 1-11)
Proactive Entrepreneurial Behaviour, Market Orientation, and Innovation Outcomes: A Study of Small- and Medium-sized Manufacturing Firms in the UK (2017)
Liu, Gordon; Ko, W. W.; Ngugi, I. and Takeda, S.
European Journal of Marketing ((In Press))
A Typology of Guanxi-Based Governance Mechanisms for Knowledge Transfer in Business Networks of Chinese Small and Medium-Sized Enterprises (2017)
Ko, Wai Wai and Liu, Gordon
Group & Organization Management, 42(4) (pp. 548-590)
Environmental Strategy and Competitive Advantage: The Role of Small- and Medium-Sized enterprises' Dynamic Capabilities (2017)
Ko, Wai Wai and Liu, Gordon
Business Strategy and the Environment, 26(5) (pp. 584-596)
Overcoming the liability of smallness by recruiting through networks in China: a guanxi-based social capital perspective (2017)
Ko, Wai Wai and Liu, Gordon
The International Journal of Human Resource Management, 28(11) (pp. 1499-1526)
Perceptions of HR practices on job motivation and work-life balance (2016)
Bui, Hong T.M.; Liu, Gordon and Footner, Sarah
International Journal of Manpower, 37(6) (pp. 1004-1023)
How and When Socially Entrepreneurial Nonprofit Organizations Benefit From Adopting Social Alliance Management Routines to Manage Social Alliances? (2016)
Liu, Gordon; Ko, Wai Wai and Chapleo, Chris
Journal of Business Ethics (pp. 1-20)
The Nature of the Co-Evolutionary Process (2015)
Liu, Gordon and Rong, Ke
Group & Organization Management, 40(6) (pp. 809-842)
Understanding the Process of Knowledge Spillovers: Learning to Become Social Enterprises (2015)
Ko, Wai Wai and Liu, Gordon
Strategic Entrepreneurship Journal, 9(3) (pp. 263-285)
An integrated model of cause-related marketing strategy development (2014)
Liu, Gordon and Ko, Wai Wai
AMS Review, 4(3-4) (pp. 78-95)