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Dr Alex Wright

Profile summary

  • Central Academic Staff
  • Senior Lecturer in Strategic Management
  • The Faculty of Business and Law
  • The Open University Business School
  • Department for Strategy and Marketing
  • alex.wright

Professional biography

Alex is Lecturer in Strategy at The Open University Business School. As an academic he has extensive experience of creating, managing and delivering postgraduate modules and awards. As a consultant he has worked at executive and departmental levels leading and facilitating organisations to achieve sustainable competitive advantage. He has provided consultancy and delivered educational programmes in the UK, Ireland, Hungary, Egypt and Thailand focusing on helping senior executives, managers and administrators understand and improve their managerial effectiveness. He has contributed to Oxford University's Templeton College's Executive Education programme.


Research interests

My research interests lie in the areas of; strategizing or strategy-as-practice, dynamic routines, scenario planning, narrative, sensemaking, trust, actor-network theory, and research methodologies.

Teaching interests

The majority of my teaching experience has been at postgraduate level: Module leader for postgraduate module 'Research in Management Studies' Module team member for postgraduate module 'Strategy' Supervised over 50 MBA/MAIB/MAM UK and overseas students to successful completion of their final year 30 and 60 credit dissertations.

Research Activity

Research groups

NameTypeParent Unit
International Management Practice, Education and Learning ThemeThemeThe Faculty of Business and Law


Reconciling structure and agency in strategy -as-practice research: Towards a strong- structuration theory approach (2017)
Elbasha, Tamim and Wright, Alex
M@n@gement, 20(2) (pp. 107-128)
Embodied Organizational Routines: Explicating a Practice Understanding (2017)
Wright, Alex
Journal of Management Inquiry ((Online First))
Organizational routines as embodied performatives: a communication as constitutive of organization perspective (2016-03)
Wright, Alex
Organization, 23(2) (pp. 147-163)
Performing market segmentation: a performative perspective (2015)
Venter, Peet; Wright, Alex and Dibb, Sally
Journal of Marketing Management, 31(1-2) (pp. 62-83)
Organizational routines: toward a communicational perspective (2013)
Wright, Alex
Sciences de la Société , 88 (pp. 22-57)
Making sense of trust across cultural contexts (2010)
Wright, Alex and Ehnert, Ina
In: Saunders, Mark N. K.; Skinner, Denise; Dietz, Graham; Gillespie, Nicole and Lewicki, Roy J. eds. Organizational Trust: A Cultural Perspective. Cambridge Companions to Management (pp. 107-126)
ISBN : 9780521492911 | Publisher : Cambridge University Press | Published : Cambridge
Organizing spaces: photography and the visual production of space-texts in organizational ethnography (2015-12-09)
Lucas, Mike and Wright, Alex
In : APROS/EGOS Colloqium 2015 Sub-theme 12: Organizational Ethnography and the Challenge of Social Space (9-11 December, 2015, UTS Sydney, Australia)
Coffee break: the intertextual production of liminal spaces in the workplace (2015-12-09)
Lucas, Mike and Wright, Alex
In : APROS/EGOS Colloquium 2015, Sub-Theme 19: The Liminality of Organizational Spaces (9-11 December 2015, UTS Sydney, Australia)
Liminal performativity: Modern-day festivals and embodied practice (2013-07)
Lucas, Mike and Wright, Alex
In : European Group for Organization Studies Colloquium (EGOS 2013) (5-7 July 2013, Montréal, Canada)