In this academic led webinar Dr Raquel Garcia-Garcia will examine how multinationals have traditionally expanded abroad slowly and gradually, moving from neighbouring countries to more distant ones. In fact, this internationalisation model prevailed in the international economic landscape during much of the 20th century.
More recently some multinationals have managed to defy this traditional pattern of international expansion by expanding abroad at a dizzying speed and being successful in doing so.
This phenomenon poses several questions: Can all companies profit from a rapid foreign expansion? Or only just a few chosen ones? Is the sky the limit or is there an optimal speed of internationalisation? What are the factors that support/hinder a profitable rapid foreign expansion?
This webinar will address these key questions and provide insightful findings regarding the effect of knowledge on the success of multinationals.
Raquel is a Lecturer in Strategic Management at The Open University Business School. Her research interests lie in the field of corporate strategy and she has recently published a book chapter on emerging market multinationals for Oxford University Press, and an article analysing the link between speed of internationalisation and performance in Journal of World Business. She is also very active within the research community.