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Strategy and Marketing

Crowd walking to work

The Department of Strategy and Marketing (DSM) is a vibrant hub for research and teaching in the key business disciplines of marketing and strategic management.

The Department is home to the Social and Responsible Marketing Research Cluster.

DSM Research focus


Non-market strategy International Strategy Big Data Business Capabilities and Models
  • Corporate political activity
  • Corporate social responsibility
  • Multi National Corporations and Internationalisation
  • Mergers and acquisitions
  • Big data teams
  • Big data and sustainability
  • Brokering
  • Dynamic Capabilities and Ambidexterity


Social and Responsible Marketing Advertising and e-Marketing Services Marketing Innovation Business to Business Marketing
  • Social marketing
  • Marketing ethics
  • Marketing and sustainability
  • Marketing and sustainability
  • Culture and Heritage marketing
  • Service failure and recovery
  • Innovation in SMEs and home based businesses
  • Relationship Management
  • Branding

DSM Academic Publications

Highlighted Publications

Full details of DSM research publications can be found on Open Research Online (ORO) and via our staff pages.

DSM PhD Students

Members of DSM supervise PhD students researching varied aspects of strategy and marketing.  Full-time PhD students are located close to their supervisors and are encouraged to participate in the life of the department.

DSM Teaching

Informed by our research, our teaching draws on OUBS’ distinctive practice-based learning approach to produce a range of modules in strategy and marketing.  These modules include those that contribute to OUBS’ Undergraduate and Postgraduate qualifications, including our triple accredited MBA and informal free learning available on OpenLearn.

Contact the Department for Strategy and Marketing

For all department-related enquiries, please contact us.

For all other enquiries, including student and alumni, contact the Business School.